Final Major ambition to create positive change in a contemporary design world
The visual identity extends with metaphors of the solution (bringing the younger generation together) with design elements such as ligature and the brand pattern which utilizes components of the logo.
These design elements have been applied across a range of touch points with the purpose of attracting the target audience to joint effort’s monthly workshops where individuals come together to take part in a range of activities and create personalised training programmes for them.
Joint effort - make new connections
These training programmes are designed into digital and print editorial pieces following the brand’s angular column design system.
To be made available for the participants as well as other users as and when they need them.
joint effort - a participatory designed service that brings young individuals with arthritis together to create accessible training programmes that work for them.
Using an angular design system (21°) derived from the Q angle of the knee of someone with arthritis, joint effort’s brand identity communicates the problem that those with arthritis must overcome.
